Sapir-Whorf Hypothesis
Sapir-Whorf hypothesis
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ILL Internet users get personal with Google?
The company began testing a service last week that lets users build a customized Google home page filled with news, stock quotes and other features that crowd similar pages on popular portals like Yahoo and MSN.
As part of this effort, Google is offering headline feeds from a narrow selection of information sites like BBC News and, in the future, it will allow users to add feeds from their favorite sites. The customized pages can also list local movies and weather, stock market quotes and driving directions, and can display a preview of a user's in-box from Google's Gmail service.
The service gives Google another potential entry point in the battle to deliver ads tailored to a user's stated or implied tastes or product searches - ads that marketers have been willing to pay far more for than they do for standard banners displayed to everyone who visits a site.
Google says it has no immediate plans to display advertisements based on, say, the user's location or clicking habits while using the service, but analysts say that such a move is not necessary, at least in the near future, for the company to capitalize on it.
"This is all about getting better search results, to keep people coming back to the site," said Charlene Li, an analyst with Forrester Research. "Right now, Google knows nothing about their users. But if they can get the user's permission for this, and give them better search results based on what stories they've read or e-mails they've gotten on the site in the past, that's where it pays off." In that respect, Ms. Li said, the personalized pages are closely aligned with another recent Google initiative, My Search History, which, with the user's permission, keeps a record of previous Google queries in an effort to deliver better search results.
Web search ads from Google, Yahoo and others represented baby steps in the direction of personalized advertising, giving marketers the means to reach prospective customers when they searched for words related to the company's products. But those ads only go so far, because Internet users who type in "Ford trucks," for instance, could be history buffs, not prospective buyers.
Google's new approach could help marketers solve that problem, by following the logic of both users' reading habits and searches on the site. If users add a feed of car reviews to their home page, and swap e-mail messages with friends about buying a new truck, for instance, Google's search results could be customized to focus on that activity. Car manufacturers, meanwhile, would be far more interested in reaching those searchers, and would likely bid higher for the right to show them ads.
The idea that Google would be analyzing the content of e-mail messages to place relevant ads next to them sparked controversy when the Gmail service was introduced. The service's privacy policy indicates that the ads are chosen based on keywords found in the currently displayed message, not on past messages. The home page effort follows closely on the heels of another Google project, the Web Accelerator, which could help it deliver highly personalized ads in the future. With that service, which the company began testing earlier this month, users download software that stores copies of popular Web pages, or pages the user repeatedly visits, on their own computers.
When users type in the address of one of those pages, it loads instantly, because it does not have to travel over the Internet to get to the computer. Because Accelerator tracks the user's surfing activity, it could be used to discern potential commercial interests and display relevant ads, perhaps in tandem with the home page service. Marissa Mayer, Google's director of consumer Web products, said the company had no immediate plans to commercialize the Accelerator service, or any of the other services that track a user's behavior.
"Thinking long term, my gut sense is that, yes, there will be a search engine that knows more about me and as a result does a better job than Google does today," Ms. Mayer said. "It's my hope that that search engine is us, but it's a further-reaching thing." But trends in the marketplace suggest that advertisers could put increasing pressure on the company to offer such services sooner. Claria, formerly known as the Gator Corporation, earlier this month said that it was developing a service that would allow any site to offer personalized Web pages, using their own content or that of other publishers.
With that service, called PersonalWeb, a site like Yahoo could allow its visitors to receive material from various online publishers or from within a publisher's site, without forcing them to be specific about which articles and sources they want to see. Instead, the service would track the users' surfing habits and automatically generate pages that reflected what they typically read. Ads, based on the user's overall surfing activity, would be shown on the user's home page, and revenues would be split between Claria and the Web site.
According to comScore MediaMetrix, an Internet statistics firm, 26 million people, or 23 percent of Yahoo's visitors in April, used its customized page service, known as My Yahoo. The service's users spent more than twice as much time at the portal as the average Yahoo visitor does, and viewed more than twice as many pages. Put another way, comScore said, My Yahoo users account for 23 percent of all Yahoo visitors, but they represent 49 percent of total time spent and 51 percent of pages viewed. Yahoo would not disclose how much advertising revenue My Yahoo brings in.
Claria said "tens of millions" of Internet users allow it to track their Web surfing - or, at least, the surfing of whoever uses their computer. The privacy policy for Claria's advertising products promises that it will never associate a user's name with surfing activity, and because the company only tracks the clicks on a computer, it cannot necessarily know who is visiting different sites from one hour to the next.
Claria's users agree to the tracking in exchange for free software that helps them fill out forms automatically or gives weather information, among other things. Assuming Claria attracts publishers willing to offer its PersonalWeb service, the incentive for users will merely be a more customized Web experience.
The same goes for Google's home page service. But some privacy advocates say they believe that as Google entices users to agree to surveillance of their online activities, it must do more to prove it deserves their trust. Ari Schwartz, a policy analyst at the Center for Democracy and Technology, a research firm, said it gives Google a pretty good picture of what people are doing online.
Mr. Schwartz said that the company had been "above the board" when disclosing privacy issues raised by some of its products. Ms. Mayer of Google pointed out that when the company released its desktop search product last year, it asked administrators of computers with multiple users - like those in cybercafes - not to download it lest they inadvertently gather their users' surfing activity. But, Mr. Schwartz added: "They need to do a better job at educating people about how this could impact their privacy."
By BOB TEDESCHI from The New York Times
The Darknet and the Future of Content Distribution
Peter Biddle, Paul England, Marcus Peinado, and Bryan Willman
His rendition of Swan Lake only clue to identity of stranger found soaked by the sea
Steven Morris
Monday May 16 2005
The Guardian
Dripping wet and deeply disturbed, the smartly-dressed man was discovered walking along a windswept road beside the sea. Over the next few days he steadfastly refused, or was unable, to answer the most simple questions about who he was or where he had come from.It was only when someone in hospital had the bright idea of leaving him with a piece of paper and pencils that the first intriguing clue about the stranger's past emerged. He drew a detailed sketch of a grand piano. Excited, hospital staff showed him into a room with a piano and he began to skilfully perform meandering, melancholy airs. Several weeks later he has still not spoken a word, expressing himself only through his music.
Some who have heard the "piano man", as he has been nicknamed, believe he may be a professional musician. One theory is that he has suffered a trauma which has caused amnesia, one of the methods the mind uses to retreat from a shock. Personal memories can be lost while the ability to communicate - or, for instance, play the piano - is not.The man's carers have become so desperate to find out who he is and what has happened to him that they have allowed his photograph to be taken in the hope that someone will solve the mystery.
The "piano man" was found on the Isle of Sheppey, Kent, last month. He wore a black jacket, smart trousers and a tie, all dripping wet. Police officers tried to find out who he was and if he had fallen into the sea, been pushed or even swum ashore from a boat - but the man remained silent. They dried him off as best they could and took him to accident and emergency at the Medway Maritime hospital in Gillingham. Doctors examined the man, who appeared to be in his 20s or 30s, and found nothing wrong with him, but still he failed to respond to questions. He was difficult to assess as he appeared terrified of any new face, sometimes rolling himself into a ball and edging into a corner.
After hours of trying to elicit any scrap of detail about his life, someone had the idea of leaving him with a drawing pad and pencils. When they returned an hour later they found he had produced an excellent and detailed sketch of a grand piano. Realising that music might be the key to unlock the mystery, he was taken to the hospital's chapel, which contains a piano. The man sat down at the instrument and began to play. The doctors were amazed at the transformation. For the first time since he had been found on Sheppey he appeared calm and relaxed. He was also a good player - some say exceptional.
In the following weeks the "piano man" returned regularly to the chapel. He played sections from Swan Lake by Tchaikovsky but most often seemed to prefer to perform what appear to be his own compositions, which have been compared to the work of the Italian composer Ludovico Einaudi. Some hospital staff are convinced he is a professional musician and may even have been performing not long before he was found - hence his smart black clothes.Canon Alan Amos, the hospital chaplain, said: "He likes to play what I would call mood music - quite circular in nature without defined beginnings or endings." Mr Amos suggested he was using music as an anaesthetic. "Playing the piano seems to be the only way he can control his nerves and his tension and relax. When he is playing he blanks everything else out. He pays attention to nothing but the music."If allowed to he would play the piano for three or four hours at a stretch and at times has had to be physically removed from it because he refused to stop.
When he is away from the piano he almost always carried a plastic folder with sheet music inside. Mr Amos said he did not believe the man was a professional musician, but someone who played well for his own pleasure. He suggested that he might have been wearing dark clothes on the day he was found because he had been to a funeral. He said: "It's a very sad case. Clearly there must have been some sort of trauma and it is important to find out what it was."
The "piano man" was eventually transferred to a psychiatric unit in Dartford, where he was given access to a piano. Manager Ramanah Venkiah said: "He has been playing the piano to a very high quality and staff say it is a real pleasure to hear it. But we don't know what his position is because he is not cooperating at all."Research has suggested that exposure to familiar music can help people suffering post-traumatic amnesia. Some therapists offer music to help such patients recover lost memories and face the traumatic event which led to their state. Meanwhile social workers have issued a missing persons' bulletin on him. Until he is identified he will no doubt continue to play his sad but soothing music to the pleasure of those caring for him and his fellow patients.
Anyone who has information that might help to identify the "piano man" should email steven.morris@guardian.co.uk
Copyright Guardian Newspapers Limited
See also: Hollywood considers film on lost identity 'piano man'
Robot You are 71% Rational, 14% Extroverted, 42% Brutal, and 28% Arrogant. |
You are the Robot! You are characterized by your rationality. In fact, this is really ALL you are characterized by. Like a cold, heartless machine, you are so logical and unemotional that you scarcely seem human. For instance, you are very humble and don't bother thinking of your own interests, you are very gentle and lack emotion, and you are also very introverted and introspective. You may have noticed that these traits are just as applicable to your laptop as they are to a human being. In short, your personality defect is that you don't really HAVE a personality. You are one of those annoying, super-logical people that never gets upset or flustered. Unless, of course, you short circuit.
1. You are more RATIONAL than intuitive. 2. You are more INTROVERTED than extroverted. 3. You are more GENTLE than brutal. 4. You are more HUMBLE than arrogant.
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Link: The Personality Defect Test written by saint_gasoline on Ok Cupid |
It's interesting to note that since the controversy surrounding Summers' remarks began, there has been an astonishing absence of discussion of the relevant science...you won't find it in the hundreds and hundreds of articles in major newspapers; nor will find it in the Harvard faculty meetings where the president of the leading University in America was indicted for presenting controversial ideas.
Scientists debate continually, and reality is the check. They may have egos as large as those possessed by the iconic figures of the academic humanities, but they handle their hubris in a very different way. They can be moved by arguments, because they work in an empirical world of facts, a world based on reality. There are no fixed, unalterable positions. They are both the creators and the critics of their shared enterprise. Ideas come from them and they also criticize one another's ideas.
Through the process of creativity and criticism and debates, they decide which ideas get weeded out and which become part of the consensus that leads to the next level of discovery.
But unlike just about anything else said about Summers' remarks, the debate, "The Science of Gender and Science", between Harvard psychology professors Steven Pinker and Elizabeth Spelke, focused on the relevant scientific literature. It was both interesting on facts but differing in interpretation.
Both presented scientific evidence with the realization and understanding that there was nothing obvious about how the data was to be interpreted. Their sharp scientific debate informed rather than detracted. And it showed how a leading University can still fulfill its role of providing a forum for free and open discussion on controversial subjects in a fair-minded way. It also had the added benefit that the participants knew what they were talking about.
Who won the debate? Make up your own mind. Watch the video, listen to the audio, read the text and check out the slide presentations.
There's a lesson here: let's get it right and when we do we will adjust our attitudes. That's what science can do, and that's what Edge offers by presenting Pinker vs. Spelke to a wide public audience.
Improving Medical Statistics
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